The Situation

An India-based Online Music Instrument store reinvents its E-commerce portal, Saptaswara, and reduces website bounce rate by 76%. Implementing a WooCommerce solution and Adobe business catalyst to increase sales by providing the best hosting platform to manage the high volume traffic, best security, and provide an enriched User experience.

They had issues concerning managing their products and were in dire need of a mobile responsive E-commerce portal to engage their customers.

E-commerce website development

The Solution

The targeted goals were

  • To implement an E-commerce solution to manage catalogues, gift cards, and promotions.
  • Integration with third-party services to provide PCI compliant diverse payments options and, in turn, enhance the customer shopping experience.

By employing the approach recommended and developed by NYL, the client provided a personalized shopping experience on their mobile applications, reduced website bounce rate by 76%, and enhanced their merchandise sales by 63%.

Additionally, the NYL team provided a comprehensive hosting system for handling the massive volume of traffic. The system includes payment gateway integration with online and offline processes of order fulfilments and facilitating and automating the inventory, selling, and return operations.

Our solution met the exact requirements of Saptaswara, and the site quickly gained a considerable user base within a short period of 2 months from the launch.

The Result

Satisfying the market need for user-friendly and customizable eCommerce solutions

  • Saptaswara was able to launch and market the product timely on time to meet all the deadlines.
  • Saptaswara is extremely satisfied with the deliverables provided on time and within budget.
  • Saptaswara worked with us using the DTM Model, whereby they hired dedicated resources and had the flexibility to bring change in scope to get the final product managed with the changing scenario of the online shopping portal.
  • Increased client satisfaction, increasing revenue and customer retention.

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